Inside Series, The Carrot Patch Members

Inside Series: Digging Deep into Hashbrown Media

Founded in 2017, Hashbrown Media is a social media marketing agency that handles client social media pages to help them brand themselves better and advertise their offerings or services better.

Founded by two young local entrepreneurs Asaph and Bryan, the company was intentionally called #(hash)brown because of the hashtag.

Interesting, isn’t it? The thought of hashbrowns just makes me drool…and I’m sure you must be wondering how the duo’s idea came about.

Our interview with Asaph and Bryan revealed that the “brothers-in-crime” were in their days of undergraduate studies when Asaph worked in the digital marketing field for a renowned hotel in Singapore and Bryan was doing his stints with social media agencies. During which, the pair realised how prevalent the use of social media was, but that many of the older generation of F&B outlets, i.e. hawkers, did not know how to tap on the power of social media to their benefit.

With that in mind, the duo decided to start a full-fledged social media agency before graduating. Their entrepreneurship journey started by taking on a freelance project of managing Wang BBQ Lok Lok, a young hawker’s social media pages on their Facebook and Instagram at @wangbbqloklok. Asaph and Bryan were delighted upon witnessing the success of the hawker’s revenue generating three-fold upon the pair’s taking up of the social media management for the restaurant and decided to get more clients on board.

With that in mind, the duo decided to start a full-fledged social media agency before graduating. Their entrepreneurship journey started by taking on a freelance project of managing Wang BBQ Lok Lok, a young hawker’s social media pages on their Facebook and Instagram at @wangbbqloklok. Asaph and Bryan were delighted upon witnessing the success of the hawker’s revenue generating three-fold upon the pair’s taking up of the social media management for the restaurant and decided to get more clients on board.

Hashbrown Media is currently housed at The Carrot Patch co-working space. Speaking to Asaph directly, the duo expressed satisfaction and provided positive feedback with regards to the workspace and facilities offered by The Carrot Patch.

“Being at The Carrot Patch has enabled us to have the opportunity and the space to facilitate good work. It provides the opportunity for us to meet both our current and potential clients in a nice and conducive environment,” Asaph expressed, “At Hashbrown Media, we believe strongly in work-life balance, and the lifestyle facilities (at The Carrot Patch) help us to achieve that. We constantly use the swimming pool, the gym, the BBQ pit and have even booked the futsal pitch.”

Meet the duo behind Hashbrown Media by dropping by The Carrot Patch today! For a tour of The Carrot Patch co-working space, call us at +65 8222 2252 or drop us a message at info@thecarrotpatch.co

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